Alright, I know it’s super lame to support celebrity endorsements, but can we talk about how fantastic this commercial for TMobile’s myTouch is? Chevy Chase, Molly Shannon, Dana Carvey and Darrell Hammond joining forces alongside the music of Cat Stevens? CUTE!
I get that the myTouch is not the iPhone. I get that it’s not the Blackberry. I get that the only reason these comics agreed to plug this product is because of large cash payouts, but that didn’t stop me from smiling and nodding in approval. Not because I’m into the phone, but because I’m into director Roman Coppola’s style, and the abundance of awesome that this commercial contains.
So this brings me to the question: is it still selling out? Are celebrity product-plugs still looked down on and shameful, or are they legit as long as they’re done tastefully? Regardless of your answer, take a look at this commercial and try not to smile.
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